Digital Technologies For Marketing (Week 1)
The first day in a new class can often be daunting for some. Personally, I was never the biggest fan of the whole "stand in front of the group, tell us your name, your course and one random fact about yourself" business.
Today was my first class in Digital Technologies For Marketing module. It is due to be taught be Mike Watson for the remainder of the academic year. Mike is currently a visiting lecturer to Bucks as well as being a successful Entrepreneur, Brand Developer and Marketeer.
Instead of the awkward "introduce yourself" scenario, Mike taught us about aligning skills with personal objectives. It was an extremely interesting topic of conversation and that is what I'd like to share with you today.
Evaluating and understanding your range of skills is an important part of self-discovery which will prove invaluable as you develop your career and experience in your chosen industry. It is about identifying your strengths, weaknesses and opportunities for success. This methodology can provide a powerful framework to guide the structure of your thinking.
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| The "Skills Working" Model |
Core Skills
Core Skills is an integral area of the "Skills Working" concept. They are lifelong learning commodities that underpin personal educational and career development and is widely recognised by many professionals. In the workplace, employees at every level are increasingly expected to utilise their key core skills in order to become active, flexible and reliable in their specific job role. It is extremely important for individuals to realistically evaluate their own personal core, be self-critical and define personal strengths and weaknessses.
Interpersonal Skills
Interpersonal/Life Skills are used every day by everyone as we interact and collaborate with those around us. They define how confident we are in our abilities to effectively listen, communicate and understand. It also relates to how we handle situations on a daily basis and strategies applied to problem solving, decision making, stressful situations and diplomacy. Improving strong interpersonal skills can have a significant contribution to success in both our personal and professional lives. Becoming aware of personal behaviours and body language will help you to understand your personal qualities and additional qualities which may help to suit a particular career direction or profession. Taking interpersonal skills into consideration and being more aware of them can help you develop further.
Functional Skills
Functional Skills focus on organisational disciplines such as management, finance, public relations, sales etc. Whilst a common set of skills will apply across the spectrum, each business function will require specific skills that define them. Finance for instance will require individuals that have extensive numeracy skills whereas Public Relations will require good organisation and writing techniques. Your career choice could therefore be shaped by your range of skills as well as your personal interests.
Industry Sector Skills
Industry Sector Skills are extremely important to be well identified. It is essential for individuals to see where useful knowledge or experience has been gained. Private vs. Public Sector, Fast Moving Consumer-Goods, B2B or Charities - Whilst the sectors will vary in difference of appropriate skills needed, many of the businesses operational skills will be transferable.
Technology Skills
Technology Skills can be measured by appropriate levels. Are you a talented accountant looking for a career in the finance industry or require a level of skills necessary to operate in a technology-driven environment?
Learning Skills
Learning Skills is the final stage of the "Skills Working" module and one of the most critical aspects of career and personal development. What skills and strategies do you leverage in your approach to lifelong learning? Identify all opportunities that you can effectively use in order to gain knowledge and how these can be implemented to focus on self-assessment.
Core Skills is an integral area of the "Skills Working" concept. They are lifelong learning commodities that underpin personal educational and career development and is widely recognised by many professionals. In the workplace, employees at every level are increasingly expected to utilise their key core skills in order to become active, flexible and reliable in their specific job role. It is extremely important for individuals to realistically evaluate their own personal core, be self-critical and define personal strengths and weaknessses.
Interpersonal Skills
Interpersonal/Life Skills are used every day by everyone as we interact and collaborate with those around us. They define how confident we are in our abilities to effectively listen, communicate and understand. It also relates to how we handle situations on a daily basis and strategies applied to problem solving, decision making, stressful situations and diplomacy. Improving strong interpersonal skills can have a significant contribution to success in both our personal and professional lives. Becoming aware of personal behaviours and body language will help you to understand your personal qualities and additional qualities which may help to suit a particular career direction or profession. Taking interpersonal skills into consideration and being more aware of them can help you develop further.
Functional Skills
Functional Skills focus on organisational disciplines such as management, finance, public relations, sales etc. Whilst a common set of skills will apply across the spectrum, each business function will require specific skills that define them. Finance for instance will require individuals that have extensive numeracy skills whereas Public Relations will require good organisation and writing techniques. Your career choice could therefore be shaped by your range of skills as well as your personal interests.
Industry Sector Skills
Industry Sector Skills are extremely important to be well identified. It is essential for individuals to see where useful knowledge or experience has been gained. Private vs. Public Sector, Fast Moving Consumer-Goods, B2B or Charities - Whilst the sectors will vary in difference of appropriate skills needed, many of the businesses operational skills will be transferable.
Technology Skills
Technology Skills can be measured by appropriate levels. Are you a talented accountant looking for a career in the finance industry or require a level of skills necessary to operate in a technology-driven environment?
Learning Skills
Learning Skills is the final stage of the "Skills Working" module and one of the most critical aspects of career and personal development. What skills and strategies do you leverage in your approach to lifelong learning? Identify all opportunities that you can effectively use in order to gain knowledge and how these can be implemented to focus on self-assessment.
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