About Nobull Communications' Clients & Services

By Erica Wenham, Monday 15 April 2013.
Travel




Nobull are travel experts with over 50 years combined experience in the industry. The team works across both B2B and B2C campaigns across traditional, online and social media channels to offer a full communications service for small and big brands alike. Their client portfolio includes Park Resorts, the Caravan Club, Avis, Bookajet and the West Bay Club.


 Park Resorts is the second largest operator of caravan parks in the UK (after Haven Holidays) with 39 parks spanning 1,900 acres providing over 20,500 holiday home and tourer pitches. All parks are located at or near the sea, on the south and east coasts of England, but also extending to Scotland, Wales and the Isle of Wight. Income is generated from rentals of static holiday caravans and touring pitches, caravan and holiday home sales, and on site retail activities. Park Resorts currently has over 12,000 caravan or holiday home owners and over 760,000 rental guests a year.


The Caravan Club is an organisation representing caravanners in the United Kingdom and Ireland. Membership currently stands at just over 375,000 families, representing around one million caravanners, motorhome owners and trailer tent owners. The club provides over 20 million bed nights per annum, more than many major hotel chains around the UK. The Caravan Club was originally founded in 1907 and now represents nearly 1 million members. The Club has over 900 staff and an annual turnover of around £100 million.


TripAdvisor Management & Integration

Nobull offer a comprehensive solution to TripAdvisor set-up, on-site integration and management through their daughter agency, Sociabull (please see previous for more information regarding Sociabull).

For the initial set-up, Nobull ensure that each client location is assigned a page on TripAdvisor with an accurate description, relevant photographs and up-to-date contact information. Nobull can also create branded Facebook tabs that allow fans to read, rate and review from within the social network. The Sociabull team can also advise you on the best ways to encourage visitors to leave reviews or provide training to your on-site staff on best practices.

Social media is a great example of fan-out messaging which can be extremely beneficial for travel organisations. For example, if a message is received well by two people, they are more likely to tell two people, who will tell two people and so on. The message has “fanned out” and has gained many more new potential customers or “potential influencers” for the brand. Influencers get the message out on behalf of the company. For example, retweeting exciting business news on Twitter, linking the company blog from their own blog, sharing useful links on Facebook etc. “This network helps to rebroadcast and amplify the original message”.

The agency also use their wide experience to an advantage in the case of potential crisis communications and the travel industry to offer a bespoke monitoring and response service capable of handling over a thousand reviews every month. Depending upon your specific priorities, Nobull can respond to negatives only, negatives and neutrals or negatives, neutrals and positives.

60 Years Combined Experience of the Travel Industry

Travel is one of Nobull’s great specialities. Account Director, Kally Carder heads up Nobull Travel and has been working in the industry for over a decade. Nobull’s strong relationships with the travel media are second to none, ranging from the business travel and travel trade to consumer travel, online and broadcast. So it is ensured your message is received well by any media platforms you wish to target.
Excellent media relations leads to excellent coverage for our clients and Kally and the rest of the Nobull team regularly achieve impressive ROI figures for client campaigns. In the last nine months alone, Nobull have secured coverage worth nearly £1.5 million for one of our travel clients.

Other stand alone projects also see fantastic ROI for the team with a major industry player securing £1 million worth of press coverage from a single business announcement recently, wholly managed by Nobull.

Capacity to work with Small and Large Brands

At Nobull, no brand is too big or too small and the agency enjoys working with a large variety of different companies. Nobull offer a great bespoke PR service that takes in to account your business goals and set budget to ensure that they give you exactly what you need.

Nobull have worked with everyone from established big-name brands to unknown start-ups, family holidaying giants such as Park Resorts to the EcoIsland partnership, a community interest company whose aim is to make the Isle of Wight the UK’s first sustainable region.

The fee Nobull charge for their extensive PR service is based on the number of hours they work for you, so whether you want an in-depth campaign or a short burst of communications to support your next event, they can help you in the best way possible.

Experience in Crisis Communications

Of course, not everything in the travel industry can always be perfect and things don’t always go according to plan! Nobull Travel has many years experience supporting airlines, travel insurance companies and car rental providers when things go wrong. Nobull’s experts offer a reactive 24 hour service and the media trust and respect the agency team to be transparent and straightforward.

From working with customer services to producing media statements, to managing last-minute press conferences and arranging appropriate media training for senior spokespeople, the Nobull team have vast experience across the board.

In the past, multi-national corporates and small start-ups alike entrust Nobull to handle problematic crisis communications on their behalf because all members of the team are well-experienced and can deliver the best desired results for clients.

Setup, Management and Execution of Social Media Campaigns through Sociabull

Nobull Travel has always recommended the integration of social media into client campaigns, whether working with in-house teams or managing social media outlets on a client’s behalf, the agency offers your business a wide range of solutions.

The team work seamlessly to provide you with effective content generation, channel management, creative input, in-depth monitoring, competitor analysis, trend spotting, crisis control, bespoke reporting, sentiment analysis and more.

With workshops for your marketing staff, relevant and engaging copy or proactive and reactive activity across your social media outlets, Nobull Travel works with Sociabull to ensure an integrated communications approach.

Additional Design and Copywriting Skills available

As well as talented copywriters, Nobull’s team also boasts experienced in-house designers which can provide you with a range of high-quality marketing material(s) from customer and partner newsletters, annual reports, brochures, websites, microsites, e-shots, direct mailshots and more.
Life & Style

Nobull's Life & Style Clients

Nobull’s life and style division within the agency is a mix of beauty and brains with over twenty years of PR experience on offer from the team. Nobull offers both traditional PR and social media services and methods to clients from such varied backgrounds as interior design, games, hair, beauty and fashion. Since it was launched over 12 years ago, the Nobull team has nurtured relationships with key journalists, bloggers and influencers, resulting in great earned coverage in the lifestyle arena.

The Life and Style team has worked with brands of all sizes including First Aid Beauty, Dreams, BrainBox Games, Playboy Lingerie, Clearblue, DGJ Organics, Adee Phelan Hair and Charnos Hosiery.



“Established in 1936, the “legsperts” behind Charnos Hosiery certainly know what they’re doing. From everyday sheers and “spoilt for choice” coloured opaques, to boudoir, party and fashion styles; the stunning Charnos seasonal collections give an insight into the wearable high fashion alternative. Offering inspiration to its customer and educating on the power of their legs; a real confidence booster. Charnos Hosiery offers women of all age’s leg wear solutions to suit everyday needs and/or special events.  From classic sheers and trusty opaques, to wearable high fashion alternatives and party tights, nets and sheers – Charnos has the answer to take any of you from office to party in truly sophisticated standout style.”


“ColourB4 is the original and best hair colour removal product in the UK. As anyone who’s suffered a home hair dye disaster will know, changing your hair colour isn’t always as straightforward and easy as glossy mags or TV would have you believe. And while hair dye has been in use since ancient Egyptian times, until recently, no products were available to effectively remove hair colour.”


“The new FaceB4 efficacious skincare regime comprises an independently clinically proven anti-bacterial face wash, which is a combined cleanser/toner with a dermatologically tested formula that kills bacteria – FaceB4 has been tested against all rival brands and has proved more effective at killing spot-causing bacteria than any other face wash sold in the UK. FaceB4 products are fragrance-free and with their gentle formula, are suitable for all skin types – great for both men and women. Containing a patented ultra biocidal complex, including Salicylic Acid, FaceB4 simply and effectively removes impurities to help reduce potential skin breakouts, blemishes and redness. The FaceB4 is a cutting-edge, yet uncomplicated two-stage skincare range; a daily cleansing foam and after-cleansing serum.”

Traditional PR and Social Media Integration

Nobull’s team of PR professionals work closely with “daughter-agency”, Sociabull to offer a cohesive and integrated mix of communications through media relations and social media. Campaigns are devised by the group following extensive research and analysis to devise the most effective combination of marketing disciplines. Nobull can also provide a comprehensive campaign plan that covers everything from industry events and company milestones to new product launches and entrances in to new markets.

Nobull Nosh and Nobull Baby

If you pop into the Nobull office, odds are that they’ll have a cake in the kitchen or be stocked up on tea and biscuits. The team are definitely “foodies” and have worked closely with many food and drink businesses in the past; thus creating “Nobull Nosh”. They have worked with many brand including Focus Energy Shots and Fred Sirieix’s The Art of Service, providing experiential events alongside our creative approach to gastronomic PR.

A few of the team also have children and Nobull a very close-knit family; with “Nobull Baby” they nurture our relationships with both clients and contacts, bringing companies to life with inventive strategies and careful content creation. The team certainly know what mothers like and what they don’t, and appreciate the power of word of mouth from one mum to another. Let Nobull bring your product or service to life!

With Nobull Baby, just one of Nobull’s specialist subdivisions, we’ve developed personal relationships with a number of the key parenting journalists, publications and bloggers. The team is well-led by a team of mums and dads with over sixty years of combined experience of PR and marketing, and are regularly approached with requests for products to review or for industry commentary from clients.

The team’s professional but personable relationship with key industry contacts in the UK media today has developed from humble beginnings – many of them are bloggers and journalists who covered one client and took an active interest in another.

Additional Design and Copywriting Skills available

In addition to this, Nobull also partner with a number of technical and design freelancers, offering further services in graphic design, web design and search engine optimisation (SEO).

The team’s wide lists of contacts have helped to design micro sites, posters, flyers, and the Nobull and Sociabull websites. If you require a photographer or videographer for business purposes, Nobull can find you the perfect option. The team also has years of experience at professional copywriting and can take our relationship beyond the traditional press release and in whichever direction you require whether this be simple web design or large graphic projects.
Automotive

Nobull's Automotive Clients


Total Accident Management Limited is the Repair and Claims management subsidiary of Helphire Group plc, providing accident management and motor claims solutions to the fleet and insurance markets. Total have created a service that goes far beyond current fleet offerings within a business model that provides a premium service without a premium price. By combining this forward thinking approach with the award winning Credit Hire and Repair services of Helphire Group plc, Total Accident Management is in a unique position to add real value to clients’ management of their overall fleet or motor fleet portfolios. The organisations can provide a ‘total’ unique solution for all your fault, non fault and split liability motor incidents, as well as a complete 24-hour ‘one call’ incident management service that increases claims‘ efficiency, reduces costs and improves cash-flow.


The Vehicle Remarketing Association (VRA) has been formally established by a group of like-minded individuals from companies involved in all aspects of remarketing and used cars that between them handle, sell, inspect, transport or manage more than 1.5 million used vehicles per annum. They have joined forces to form VRA with a number of key objectives in mind:
  • To create better awareness of the activities of professional remarketing
  • To raise standards and generate an accepted ‘best practice’ across the industry for key disciplines like vehicle inspection
  • To provide a much needed voice to represent the sector in the trade and consumer media on issues which affect remarketing suppliers and customers
  • To provide an effective focal point through which major matters concerning those involved in remarketing can be addressed
  • To raise the profile and professionalism of the industry to ensure recruiting good quality people becomes much easier
  • To generate views and opinions of the industry for use in lobbying for the greater good of the remarketing sector
  • To create a forum where members can network, exchange views, debate key topics and share Best Practice

Nobull is one of the UK’s leading automotive PR and social media providers, developing impactful campaigns that build brand awareness for clients with the media and potential customers.
The Nobull team are able to develop impactful campaigns for both small and large brands and have a great understanding of what journalists need in the B2C and B2B sectors. The PR agency generates impressive results and strong performance in the automotive sector by calling on over 25 years’ experience of working in the industry.
Traditional PR

With three experiences and talented journalists as part of the Nobull automotive team, all traditional PR copy is written quickly and efficiently in a highly targeted way, maximising media attention and, ultimately, press coverage. 25 years of media relationships are already in place and we have worked with high profile brands such as Avis UK and Europe, Lex PLC, Manheim Auctions, Volvo, Nissan, Hyundai, Cobra UK Ltd, Inchcape PLC, Peugeot and Helphire PLC. 

Social Media

Nobull has also been quick to adopt social media to combine with traditional PR techniques as part of an integrated communications approach for its automotive clients. Offering a full range of social media services from training and strategy to day-to-day content management and evaluation; some great results have been proven for the agency and its automotive organisations they take under their trustful wing.

Most clients outsource the day-to-day running of their social media services to the Nobull team, including content management, reputation management and weekly reporting. A good example was a two year project to set up and run the social media channels for the Nissan LEAF electric vehicle to promote the car in the UK.
Fleet and Leasing

Nobull has worked in the fleet sector for the past 20 years and uses that experience to quickly build a powerful PR and marketing communications strategy for clients. The agency has great relationships within the trade media due to automotive director Steve Carman’s five years working on Fleet News. Nobull has also built brands such as Lex, Total Accident Management and Autorola into opinion leaders in their relevant sectors.

CSR, Sustainability and Green Technologies

In relation to Sustainabull (please see my previous post regarding this “daughter-agency” aspect of Nobull), the Nobull team believe that going green can help keep your business in the black, and earn you brownie points with your buying public. By raising their green credentials, several of clients have won new business, by showing a strong CSR and environmental ethos.

From an initial sustainability review, which offers advice on practical ways of boosting your green credentials, to making the most of them through traditional PR and social media, Nobull has all your needs covered.

Commercial Vehicles

Finally, Nobull has a comprehensive knowledge of the van, truck, distribution and logistics industries. This allows the team to involve a client’s brand in key industry news stories from day one and use their extensive expertise and knowledge to present complex technologies in an easy to understand way. Nobull’s work is ultimately aimed at increasing a client’s sales revenues and we have achieved that for Clean Air Power, both in the UK and Australia, Carillion, Peugeot, Lex, Avis and Lufthansa Cargo.

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