1. Amazingly
Useful Pinterest Digital Marketing Images
2. “10
Interesting Digital Marketing Stats We’ve Seen This Week” (May 2013)
“Here are some of the most interesting digital
marketing stats we've seen this week. Stats include UK adspend,
barriers to optimization, the digital jobs market, social logins in ecommerce,
mobile adspend and the increasing amount of time spent online by US consumers.”
3.
“When
Should I Post This?”
“Wondering when the best time is to post new content on
Facebook or Twitter? Bit.ly recently reported the best recommended times to
gain click-throughs.”
View Full Article Here: http://pinterest.com/pin/62557882294451291/
4.
“The
4 Essential Parts Of An Email”
“Nearly 250 billion emails are sent every day, according
to the 2012 Email Marketing Benchmark Report. That’s one email every 0.00000035
seconds. Of course, you needn’t read statistics to understand email’s
importance—you use it constantly to pitch reporters, apply for jobs, search for
new business, and send mom a link to a new recipe. If you can’t get people to
respond to your messages, you’re probably doing something wrong -- especially
if your mother won’t read your emails. Here are some tips on how to write the
perfect email that gets the results you want.”
View Full Article Here: http://www.entrepreneur.com/blog/225719
5.
“10
Online Marketing Trends For 2013”
“Online marketing in 2012 could be summed up in a few
words: mobile, big brands and
Google updates. As we look back at the events and advancements that shaped last
year in online marketing, naturally we should look forward and wonder what 2013
will have in store. Here are my top predictions for what I believe marketers
will be focusing on in the New Year. While the execution of all this might vary
wildly, there is no doubt a few areas will capture our attention and be the
driving forces behind business decisions over the next 12 months.”
View Full Article Here: http://www.entrepreneur.com/article/225392
6.
“Building
A Successful Google Campaign From Scratch”
“In their book, The Ultimate Guide to Google
AdWords, 3rd Edition, authors Perry Marshall and Bryan Todd lay out the
fundamentals of Google's pay-per-click advertising system and detail how
businesses can build campaigns to increase search engine visibility, capture
clicks and increase sales. In this edited excerpt, Marshall and Todd discuss
how to determine which keywords can attract the highest number of potential
customers.”
View Full Article Here: http://www.entrepreneur.com/article/224140
View Full Article Here: http://www.entrepreneur.com/article/224140
7.
“SEM,
SERPS and Other Online Marketing Terms Explained”
“Like any industry, the online
marketing world is full of its
own acronyms and jargon. For example, if increasing your website's visibility
has been a priority for your business, you might already be familiar with one
important term: SEO. SEO is an
acronym for search engine optimization and refers to both on-site and off-site
activities designed to improve a website's performance in the natural search
engine results pages. On-site SEO involves modifying page content to be as
appealing as possible to the search engines, such as by adding target keywords
into page title tags, headline tags and body content. Off-site SEO, on the
other hand, involves strategies to encourage the creation of backlinks pointing
back toward the site. If you're in search of a greater understanding of
marketing language and concepts, here are explanations for eight more terms to
help keep you from feeling lost as you explore the digital marketing world.”
View Full Article Here: http://www.entrepreneur.com/article/224167
8.
“The
3 Most Important Online Marketing Metrics To Monitor”
“While some people get too wrapped up in monitoring web analytics data such as toolbar PageRank, top 30 rankings
and number of daily visitors, there are some crucial metrics to follow and act
on in order to improve your
website and your search engine rankings. To get a real sense
for how your website is performing, spend your time monitoring things that
illustrate successes and failure, such as conversion rates, how many backlinks
you've collected and how engaged you visitors are. Here's a look at the three online marketing metrics you'll want to pay close attention
to.”
View Full Article Here: http://www.entrepreneur.com/article/224291
9.
“Using
SEO To Get Inside Your Customer’s Head”
“In their book, The Ultimate Guide to
Google AdWords, 3rd Edition, authors Perry Marshall and
Bryan Todd lay out the fundamentals of Google's pay-per-click advertising
system and detail how businesses can build campaigns to increase search engine
visibility, capture clicks and increase sales. In this edited excerpt, Marshall
and Todd discuss finding, choosing and using the right keywords to draw the
customers you want.”
View Full Article Here: http://www.entrepreneur.com/article/224152
10. “3 Ways To Promote Your Brand Without
Facebook”
“Facebook is slowly but surely adjusting its algorithm to
require brands to pay for exposure to their own fans. Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had
announced that the free ride for brands is over. Frustrated by the lack of
reach Facebook was allowing on the Dallas Mavericks Facebook page, owner Mark
Cuban tweeted that he was looking for another alternative
for the popular giant. I've been hearing the rumblings of smaller brands
talking about leaving the platform for a while now. Many don't have the budget
to invest in promoted posts and Facebook ads, nor do they want to take a chance
on investing in something that many claim doesn't show a measurable return.
What's a small brand to do? If you have been thinking
that Facebook is not worth your time and money, here are three ways to boost
your brand without it.”
View Full Article Here: http://www.entrepreneur.com/article/224907
11. “10
Reasons Why PR Should Embrace Twitter”
“Twitter has emerged as a new creative outlet, proving
that it matters what the average person writes in 140 words or less. Twitter
influenced the outcome of the
presidential campaign, made Ashton Kutcher more popular than CNN, has a TV show based off of it, and is currently
crushing the energy giant BP.
Many articles have touted the importance of Twitter and Facebook for
businesses, but why does Twitter matter in PR?”
View Full Article Here: http://www.marchpr.com/blog/2010/06/10-reasons-why-pr-should-embrace-twitter/
12. “Digital Marketing To Just Become
‘Marketing’ In 2013”
“Digital is set to lose its prefix and just be referred
to as “marketing” this year as all marketers’ output will become “inherently
digital” over the coming months, Forrester predicts.”
View Full Article Here: http://www.marketingweek.co.uk/news/digital-marketing-to-become-just-marketing-in-2013/4005302.article
13. “Digital Marketing Trends”
“At the turn of the year, it’s always worth reflecting on
the opportunities and challenges ahead to help shape priorities for
marketing. In a recent talk for AdTech London, I identified 12 marketing
trends, available in the Slideshare embed at the end of the post. In this post
I’ll highlight some of the main opportunities and I’ve added links to our posts
and guides to help you think through your strategy.” – Dave Chaffey.
View Full Article Here: http://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2012/
14. “10 Reasons Why Public Relations Is A
‘Must-Do’ For SEO In 2013”
“Many people today recognize that search engine
optimization (SEO) and public relations (PR) have much to offer each other. The latest Google changes have put a real emphasis on high quality,
unique content that is linked to by quality sites. And this is where real
public relations – as opposed to crappy news release distribution – can play
such a crucial role. There are real opportunities for great business. What
follows are 10 reasons why SEOs should really get to grips with PR in 2013,
based on my conversations with the people who are making the two work
together.”
View Full Article Here: http://searchenginewatch.com/article/2232614/10-Reasons-Why-Public-Relations-is-a-Must-do-for-SEO-in-2013
15. “7 Marketing Words To Use (And 5 To Lose)”
“Recently, food marketers targeting millennials have been
using "crazy”
or "loco," the Spanish word for crazy. Pizza Hut
has Crazy Cheesy Crust pizza. Taco Bell serves Doritos Locos Tacos. Pop-Tarts
use the slogan “Crazy good.” Though “crazy” is probably a fad, marketing
has go-to words that help create conversion regardless of age, industry, or
era. Here are seven words to use in marketing copy to earn better
results.”
View Full Article Here: http://www.prdaily.com/Main/Articles/14486.aspx
16.
“Measuring Offline Vs. Online Word-Of-Mouth
Marketing”
“The now commonly held notion that social media-related
marketing is a requirement for business success may not carry as much water as
once thought. Despite all the technological advances in recent years, especially
in the realm of social media, a recent study suggests that the vast majority of
public discussion about products, brands and services occur in everyday
word-of-mouth encounters with others, not online.”
View Full Article Here: http://www.entrepreneur.com/blog/220776
17. “Click-Throughs
Vs. View-Throughs – When Do Customers Interact And Purchase?”
“Steelhouse carried out a research study, looking at various
sources, to address the myth on ‘view-through attribution’. Asked yourself the
questions about the attribution of your digital marketing campaigns and which
advertising resulted in the sale: How many users
who clicked on the ad actually made a purchase? Did our advertising impact the
on-site purchase later via my website? Through
their research, they have shown the importance of reviewing attribution and how
you measure the impact of display ads beyond direct clickthroughs.”
View Full Article Here: http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/attribution-measurement-from-ads-infographic/
18.
“How
Do I Create An Interesting Press Release?”
“Marketing & Advertising
mentor Lisa Buksbaum responds to the following question from an inc.com user:
Our company has recently developed a new product
(patent pending) that provides the building industry with better system thermal
performance and represents a significant labour saving over traditional
insulating systems. We feel that we have a first mover advantage with our
product and want to get the message out. Thus, how do we create an interesting
or creative press release?”
View Full Article Here: http://www.inc.com/articles/2001/06/22839.html
19. “52 Cool Facts About Social Media”
“As social media continues to gain acceptance as a
bona-fide communications platform, I thought it might be fun to have a cool
fact about it for every week of the year. So, here are ten facts about the five
most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and
blogging.”
View Full Article Here: http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
20. “7
Steps For A Successful Social Media Strategy”
“According to the 2010 Social Media Marketing Report, 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and
Facebook. As more companies integrate social media into their
marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy,
you’ll undoubtedly be sucked into asocial media time sink. So
how exactly do you develop this strategy?”
View Full Article Here: http://www.socialmediaexaminer.com/7-steps-for-a-successful-social-media-strategy/
21. “Why You Need PR”
“According to Public
Relations News, Public relations is the management function which evaluates
public attitudes, identifies the policies and procedures of an individual or an
organization with the public interest, and plans and executes a program of
action to earn public understanding and acceptance.”
View Full Article Here: http://www.entrepreneur.com/article/65672
22. “Public Relations – The Sex Issue”
“Why is there a significant gender imbalance in public
relations? It’s a question that was posed recently by US students visiting
Ketchum in London. Stephen Waddington expresses his view on why.”
View Full Article Here: http://wadds.co.uk/2013/02/18/public-relations-the-sex-issue/
23. “Retention Techniques To Support Your
Online Marketing Strategy”
“For any digital marketing strategy or integrated digital
communications plan, having a set of objectives and clear strategy behind your
plan is essential for the success of what you are looking to achieve. This blog
post focuses on creating an actionable plan around retention, which
by definition is maintaining or preserving your existing customer base loyal to
your product offering. Retention should be
at the heart of your digital strategy in maintaining and building communication
with your existing customer base.”
View Article Here: http://www.smartinsights.com/digital-marketing-strategy/create-online-retention-plan/
24. “Examples Of Email Campaigns Designed To
Maximise ROI”
“Last year (2012) has proven that email
is very much still king; achieving the highest ROI compared to any other
channel, as well as the following impressive stats from DC Financial
Insights, 2012. 77% of customers prefer to
receive permission-based promotions via email, only 6% of customers preferring
these messages via social media and an ROI of 3000% achieved through email in
2012. With a great strategy you can expect this to grow into 2013!. In this
blog we will look at six key strategies for successful email marketing,
illustrated by brands such as Topshop, Tetley, Cosmopolitan and innocent
drinks.”
View Article Here: http://www.smartinsights.com/email-marketing/email-communications-strategy/emails-maximise-roi/
25. “Tools And Techniques For Understanding
Consumer Search Behaviour”
“In March I
covered how one can start to evaluate and forecast the potential benefits
of SEO by considering the possible traffic volume that individual keywords
and phrases can drive to your website based on CTR in the SERPs. Whilst it’s
important to build the case for using SEO and to develop keyword lists as a
result, it’s also important to understand different customer behaviours and to
group them as part of your keyword strategy. This helps to set targets, audit
performance and provide ideas for content development. Content may be king but
it’s essential that the right content
is created for the right audiences.
By establishing the type of search behaviour exhibited by consumers, you can
start to consider not just the different types of content you might need to
produce but also where this content will fit within your site, the necessary
landing pages based on what stage in the purchase funnel the consumer is in and
the priority based on conversion rate.”
View Article
Here: http://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/tools-and-techniques-for-understanding-consumer-search-behaviour/
26. “How To Improve Your SEO By Setting Up A
Multi-National WordPress Site”
“WordPress is
a popular blogging and content management tool now used by many businesses for
their blog or main site. It’s now used by over 60 million websites
worldwide according to Forbes, including up to 15% of Alexa’s ‘Top 1
million sites’. Builtwith.com, a competitor analysis and business
intelligence tool providing technology adoption and usage analytics for the
internet, has reported that WordPress usage has continued to increase
in the past year.”
View Full
Article Here: http://www.smartinsights.com/search-engine-optimisation-seo/multilingual-seo/reaching-global-customers-through-your-wordpress-site/
27. “Creating A Strategy For Using LinkedIn For
B2B Marketing”
“In this interview, Steve Phillip, a leading Coach and
Expert on using LinkedIn shares his approaches and explains how his
clients are using LinkedIn. The interview covers the basic such as overcoming
barriers to entry, avoiding the common mistakes, strategy planning for first
time adopters, plus more advanced tips and hints on how to use this
successfully as well as his views on the hot issues in 2013. You can get more
advice from Steve at Linked2Success.”
View Full Article Here: http://www.smartinsights.com/social-media-marketing/linkedin-marketing/linkedin-b2b-marketing/
28. “Using Google Analytics To Save Money For
Affiliate Marketing”
“This post will explain a technique that online retailers
can use to save some badly spent money. It will also be of interest to
affiliates, to website owners, and may spark a couple of ideas for anyone
looking to get more usable information out of Google Analytics.”
View Full Article Here: http://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/rogue-affiliates-advanced-segments-using-google-analytics-to-save-money/
29. “Mobile Marketing Statistics 2013”
“‘Mobile to overtake fixed Internet
access by 2014’ was the big headline from the widely shared infographic
at the end of this post summarising the bold prediction from 2008 by Mary
Meeker, an analyst at Kleiner Perkins Caufield Byers (see latest KPCB
technology trends). To help you keep up-to-date with the rise in consumer and
company adoption of mobile and its impact on mobile marketing, Dave Chaffey,
Rob Thurner and I will be keeping this post updated throughout 2013 as the new
stats come through to support our New 120 page Expert members Ebook
explaining how to create a mobile marketing strategy. We also have a free
summary mobile briefing for Basic members.”
View Full Article Here: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
30. “UK Online AdSpend: Latest 2013 Statistics Released”
“The IAB and PwC
published their full-year
figures for online advertising in 2012 this week. We recommend
using this annual research on online advertising to benchmark your investment
in online media with other organisations in the UK. If European figures are
more relevant to you check the IAB Europe AdSpend figures. Display
tends to account for a higher proportion of spend in Europe overall.”
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