I started my weekly blog in September 2012 at the beginning of my second academic year and I am extremely proud to say I have updated it with at least 5 posts a week since (excluding Christmas & Easter due to other commitments). Overall, I have completed almost 150 blog posts in less than 8 months as well was updating numerous other pages via my website. (I love writing if you haven't already been able to tell). To make it easier for you to locate any specific topics you may be looking for (150 posts is a hell of a long-list to look through one at a time), I have outlined all links and contents below!
(Please note: By clicking the bullet point titles, you will be directed to each link/blog post that will be opened up in a new window)
"A Student's View" (My Personally-Written Articles)
- The World of PR and Marketing: A Student's Perspective
- The Advantages of Blogging and Spin
- More Advantages of Blogging
- YouTube
- Tumblr
- Google+
- The A-Z of Social Media
- What companies make the best use of Social Media?
- Key Publications, Links & Trade Associations
- The Internet in Numbers
- Key PR and Marketing Professionals
- Gorkana
- What is the difference between Marketing, Advertising and Public Relations?
- Press Releases
- Event Planning
- Event Management
- Event Conclusion
- Why is PR mostly female?
- Sales Promotions Strategies
- My SWOT Analysis
- My PESTEL Analysis
"Digital Marketing Direction" (Weekly Lecture Notes & More)
- Are your skills working?
- An Introduction to Digital Marketing
- Team Logos & CW1 Brief
- The Principles of Site Design
- The Elements of User Experience
- Accessibility & Ease of Use
- Web Analytics, SEO & PPC
- Generating Leads Through Social Media
- Traffic Building
- Social Media
- ECRM
- E-Business
- E-Planning
- E-Commerce
- The CW2 Brief
- The CW3 Brief
- CW4 - The Student Project
- The CW4 Brief
- Website Design & Key Web Variables
- Email, Banner & Affiliate Marketing
- Mobile Marketing
- "The Student Project" Introduction
- "The Student Project" SOSTAC
- "The Student Project" Finance
"Public Relations Prospects" (Weekly Lecture Notes & More)
- Media Training Part 1
- Media Training Part 2
- Writing & Creative Part 1 & 2
- A Visit From Caroline Kinsey, Cirkle PR.
- Writing & Creative Part 3 & 4
- A Visit From Ceri-Jane Hackling, Cerub PR.
- Writing & Creative Part 5 & A Visit From Martin Stott, Bulletin PR.
- Media Outreach Part 1
- Media Outreach Part 2
- The CW2 Brief & A Visit From Ranieri Communications (PR)
- Media Outreach Part 3
- Budgets
- A Visit To Cirkle PR
- Event Management Part 1
- Event Management Part 2
- Event Management Part 3
- Media Outreach - Broadcast
- Media Outreach - Online/Digital Part 1
- Media Outreach - Online/Digital Part 2
- The CW3 Brief
- Operations & Client Handling - Part 1
- Operations & Client Handling - Part 2
- Operations & Client Handling - Part 3
- Operations & Client Handling - Part 4
- Crisis Management
"Lecture Logic: Managing The Commercial Communications Process" (Weekly Lecture Notes, Fieldwork & More)
- Belbin Types
- The start of something new...
- The Client/Agency Relationship
- The Ad Venture (CW1) Brief
- Account Planning Part 1
- Account Planning Part 2
- Fieldwork
- Account Management
- Client Management
- Fieldwork
- The Ad Venture Presentation/CW1
- The Importance of Branding
- The Brand/Agency (CW2) Brief
- Brand Review
- Brand Management
- The Production Process & Integrated Communications
- Managing & Measuring Marketing Campaigns Online & Offline
- The Importance of Research
- Fieldwork
- Fieldwork
- The New Business Pitch
- The CW3 Brief
- A Visit to Arena Media
- Kopparberg Fieldwork (1)
- Kopparberg Fieldwork (2)
- Kopparberg Fieldwork (3)
"Lecture Logic: Modern Marketing Information & Analysis" (Weekly Lecture Notes, Fieldwork & More)
- It's gonna be a bumpy ride...
- Market Research
- Market Research Planning
- What does "Qualitative" mean?
- What does "Quantitative" mean?
- The Marlow FM Brief (CW1)
- Marlow FM Research
- The Marlow FM Presentation (CW1)
- The Impacts of Change in Market Research
- CW1 Feedback
- The Marlow FM Brief Part 2 (CW2)
- Data Analysis
- Presenting Results
- The Marlow FM Brief Part 2, Continued. (CW2)
- Fieldwork
- The Marlow FM Presentation (CW2)
- CW2 Feedback
- Meausring Marketing Communications Effectiveness
- Differences In Measuring Different Types of Marketing Communications
- Old Style Measurement
- New Style Measurement (Digital)
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