Over recent years, I have relied on a variety of links, publications, trade associations, case studies, resources and more to help further my knowledge in specific industries, sectors and companies during my time at university. As I am currently studying for a Public Relations & Marketing Communications (BA, Hons) Degree, each of these has allowed me to keep up-to-date with industry news and key media trends in the UK market today. I have compiled an extensive list below of the sources which I believe are essential in helping me achieve the best of my ability both professionally and in education. If you think there is anything I should add or have any recommendations, please let me know in the comments section below.
Please note: All information has been taken from the prospective websites and no copyright infringements are intended. All information is property of each website and can be found by clicking on the title links and visiting the "About" page.
The
world's leading weekly PR publication - and provider of multi-media content to professional
communicators and reputation managers. PRWeek is the voice of the UK PR
industry and the leading source of news, analysis and opinion. PRWeek UK is the leading weekly magazine for
public relations professionals working in all areas of public life, including Healthcare, Public
Affairs, City and Corporate, Voluntary, Technology, Public Sector and Consumer. The magazine has an (ABC) audited circulation of 13,678 in
consultancies and leading in-house private and public sector PR departments
across the UK. PRWeek.com/UK has over 120,000 monthly unique users, a
number which is growing fast. It provides a comprehensive source of industry
data, archives, videos, blogs and debate, as well as job opportunities in all aspects of PR and corporate communications.
PRWeek produces
benchmark research into the size and shape of the UK PR industry including the
annual ranking of Top 150 PR consultancies as well as the Power Book, a comprehensive directory featuring the most influential PR
professionals. In addition to sector specific news, analysis and features
PRWeek produces public relations surveys, PR campaign reports and expert
knowledge on important PR industry issues.
Subscribers can sign
up for the daily e-mail bulletins, including PRWeek Daily News, featuring all
the latest news, events, podcasts and featured jobs, offering exclusive
coverage of the PR and comms industry within the UK. PRWeek readers can also
sign up to receive weekly PRWeek Global Thinktank bulletins, full of international case studies, opinion and
country-specific data.
Today’s PRWeek is a
multi-media operation serving the world’s PR community, with a growing
portfolio of must-attend live events for public relations professionals. This includes a full Conference
programme, an annual networking and seminar Forum and the UK media’s biggest
Awards scheme.
Marketing Week is a magazine focused on the marketing industry
in the UK. The
magazine is based in London.
The magazine is owned by the LSE-listed
company Centaur Media
plc. Among the senior staff are Publishing Director Sarah Gilchriest and Editor
Ruth Mortimer. Its circulation is approximately 40,000, with around 30,000 of
those accounted for by controlled circulation. ABC primary circulation for 2009
was 36,619.
Marketing Week was launched in March 1978. Its co-founders
were Michael Chamberlain, a former editor of the advertising journal Campaign,
and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd
shortly before the launch. MWC subsequently launched Creative Review and was
later subsumed in Centaur
Communications, a buy-in vehicle run by Graham Sherren and Jocelyn Stevens
(1982). Nares became managing director of the new organisation – a position he
held until his early death in 1996. Chamberlain left Centaur in 1988 to take up
a career in consultancy. He is currently chairman of BMJ Group.
Despite its long duration, Marketing Week has had only six
editors. Chamberlain was the first, Stephen Foster (1980–1983) the second,
Howard Sharman (1983–1988) the third, Stuart Smith (1988–2008) the fourth, Mark
Choueke the fifth (2009-2012) and Ruth Mortimer the sixth (2012-Present).
Marketing Week Live is
the UK’s largest marketing event and is held annually at Olympia, London.
Centaur also publishes Design Week and Creative Review magazines. Rival publications also include Marketing and Campaign.
Retail Week is a UK-based news magazine, website and data service covering the retail industry. Founded in 1988 by financial
journalist Patience
Wheatcroft and
her husband Tony Salter, it is now owned by the business magazine publisher EMAP.
The magazine is
published every Friday. Retail Week has an average net circulation of 7,785 (ABC
Certified) and a readership of 39,000. Subscribers
are primarily retail company board directors and senior managers, as well as
suppliers to retailers and investment analysts.
Retail Week launched a news website; Retail-week.com, in
2004. The site was redesigned and relaunched in 2007 and again in 2009.
Retail-week.com has 110,000 unique users and 419,000 page impressions per
month.
The Retail Week
Knowledge Bank has been part of the Retail Week website since 2010. This is a comprehensive
database of the UK’s top 200 retailers and features analysis on financials,
store numbers, margins and key personnel, while also offering insight into
retailers’ strategies.
Chris Brook-Carter has been editor in chief of Retail Week since March 2012. The previous editors were
Tim Danaher, Patience Wheatcroft (1988–1992), Ian McGarrigle (1992–1996), Kate
Oppenheim (1996–1999) and Neill Denny (1999–2004). Retail Week runs an event called Retail Week Live once a year for leaders of the retail
industry.
“In
2013, the Financial Times celebrates 125 years as one of the world’s leading global
business news organisations. The FT was founded in 1888 and the first edition
of the newspaper was printed on 13 February. Since turning the newspaper pages
pink in 1893, the FT has continued to innovate and evolve, becoming global and
pioneering new digital business models and delivery. Today, the FT serves more
readers and subscribers across the world than ever before and is recognised
internationally for its authoritative and trusted news, commentary and
analysis.” (Source: http://aboutus.ft.com/#ixzz2XjpurQ35 – No copyright infringements intended.)
The Guardian, known until 1959 as The Manchester Guardian (founded 1821), is a British national daily
newspaper. Currently edited by Alan Rusbridger, it has grown from a
19th-century local paper to a national paper associated with a complex
organisational structure and international multimedia and web presence. Its
sister papers include The Observer (British Sunday paper) and The Guardian
Weekly.
In December, 2012 The Guardian in paper form had an average daily circulation of 204,222, behind The Daily
Telegraph and The Times, but ahead of The Independent. The newspaper's online offering is the second
most popular British newspaper website, behind the Daily Mail's Mail Online.
The Guardian has changed format and design over the years,
moving from broadsheet to Berliner. It has become an international
media organisation with affiliations to other national papers with similar
aims. The Guardian Weekly, which circulates worldwide, contains articles from The Guardian and its sister Sunday paper The Observer, as well as reports, features, and book
reviews from The Washington Post and articles translated from Le Monde. Other projects include GuardianFilm, the current editorial director of which is
Maggie O'Kane.
The Guardian and its Sunday sibling The Observer publish all their news online, with free access both to
current news and an archive of three million stories. A third of the site's
hits are for items over a month old. The website also offers G24, a free printable A4 format PDF 24-hour newspaper containing
the top stories and, for a monthly
subscription, the complete newspaper in PDF format. As of January 2012 it is the second most popular UK newspaper website, behind
the Daily
Mail's Mail Online, with a daily average of
2,937,070 browsers to the Mail's 4,838,140, and in April 2011 MediaWeek
reported that it is the fifth most popular newspaper site in the world.
The Observer is a British newspaper, published on Sundays. In the same place on the political
spectrum as its daily sister paper The
Guardian, which
acquired it in 1993, it takes a social liberal or social democratic line on most issues. First published in 1791, it is the
world's oldest Sunday newspaper.
The
Daily Mail is the UK’s biggest selling daily newspaper ever (behind “The Sun”).
It sells over 2 million copies every day and over 100 million users visit the
website monthly. It
had an average daily circulation of 1,991,275 copies in April 2012. Between
June and December 2011 it had an average daily readership of approximately
4.371 million, of whom approximately 2.803 million were in the ABC1 demographic and
1.596 million in the C2DEdemographic.
The Grocer, which last year celebrated its 150th anniversary, leads the market as the UK’s only
paid-for online service and weekly magazine with coverage of the whole FMCG
sector. Customers range from directors of the large multiples to independent
retailers, wholesalers and suppliers, as well as growers, food processors,
manufacturers, key opinion formers and the national media.
The Grocer is well known for its weekly magazine, but going
forward is constantly developing and moving fast as with the rest of the FMCG
industry. Through thegrocer.co.uk news is reported as it happens and much more
is available such as free email alerts, access to over 90,000 articles and
reports, blogs and forums.
The Grocer’s well established recruitment portfolio attracts
candidates across sales, marketing and retail, delivering not just quantity but
quality candidates. The Grocer provides readers in this competitive industry
with the ‘must-have’ information to respond effectively to workplace changes.
Which? does more than test
washing machines. As a consumer champion, the magazine and website’s campaigns
work to make your lives fairer, with advice helping you make informed decisions
and their services and products put your needs first to bring you better value
for money.
Which? exists to make individuals as powerful as the
organisations they deal with in their daily lives and they seek to achieve this
in a number of ways: their advice helps them make informed decisions; campaigns
make people's lives fairer, simpler and safer; and services and products put
consumers' needs first to bring them better value.
These activities are delivered by different members of the
Which? Group. As a not for profit charitable organisation, all the money made
from their commercial operations is used to support the activities of the
Which? Group. Tackling everything from banking reform to energy tariff
complexity, their commitment to providing unbiased advice to consumers is still
at the heart of everything they do, including initiatives such as the Best Buy
icon and the Which? Awards. This means Which work
entirely on behalf of you, the consumer, and nobody else - so you can
rest-assured you're getting the very best advice available.
“Stuff
is the world’s biggest-selling gadget magazine, with Stuff.tv as the online
version. It’s where you can find tech news that’s wry but not dry, the world’s
most trusted gadget tests and exclusive previews of the latest phones,
computers, tablets, games, apps, TVs, hi-fi, headphones, cameras, consoles, and
media players.”
“WIRED”
is the first word on how ideas and innovation are changing the world in the
technology sector. Each month in the magazine and every day online, the
publication’s editors deliver a glimpse into the future of business, culture,
innovation, and science. As Wired is an effective gateway for organisation’s to
receive extensive coverage, it has won various prestigious awards from AdWeek
over recent years including “Magazine of the Decade”, “General Excellence” and
more. The Wired magazine and online website reach more than 14 million readers
each month.
“We
are Mintel. We are your eyes and ears in the markets that matter. The insights
behind your next big idea. Your fingers on the pulse of innovation. Your
interpreters of consumer trends. We are all about data, research, analysis. We are trusted, we are
robust. We are strategic, smart, inspirational. Students of human behaviour,
trackers of cultural change. We are award-winning. We are independent. We are global. We are opinions
you can trust.
We
know consumers – who they are, what they see, what they do, what they buy.We
also know why. We
know innovation – what’s new, what’s ground-breaking, what’s hot and what’s
not. All around the world. We know markets. We know their numbers – how much, how many, who sells
what. We know what’s coming
next. We use that knowledge to make your business better, to help you make the
right choices and build bigger brands. We work with more than 5,000 businesses
worldwide. We can work for yours.
We
stand for excellence. We stand for rigour and for trust. We stand for the power
of data, interrogated by inquiring minds. We stand for watching, listening,
thinking. We stand for actions. We stand for the bigger picture, for context, for the alternative point
of view. We stand for questions. We stand for answers. We stand for you.”
TGI or
(Target Group Index) is the
longest established single source marketing and media survey in Britain and was
established by BMRB in 1969. TGI has since expanded into over 60
countries with over 700,000 people being interviewed every year.
In Britain, TGI
collects information from a representative sample of around 25,000 adults
annually, the data is released quarterly. The survey asks questions covering
consumer attitudes, motivations, media habits and purchase behaviour. TGI is a
single source survey meaning respondents have to fill out the entire
questionnaire, covering all question areas. This means any TGI variable can be
cross-analysed with another TGI variable to find compelling insights.
TGI is used
extensively by media owners, agencies and brand owners. In 2005, Enlightenment
was established to provide insight and consultancy for brand owners. In 2008, Kantar Media created a commercial partnership with CultureMap to create a business version of TGI, Business Culture Index, an annual survey of
company behaviours and attitudes for the UK's audience of SME businesses. In India, TGI is managed by IMRB International on behalf of Kantar Media.
In 2010, Kantar Media began working with Kantar Worldpanel to create a new product, TGI Worldpanel,
combining the consumer purchase data from Kantar Worldpanel with information on
media consumption, leisure activities and attitudes collected via TGI. The
first release of this data is anticipated to be released in the early part of
2011. TGI is a key
operating company within Kantar Media, which in turn, is part of Kantar Group, WPP Group's insight, information and consultancy
division.
Warc combines current new thinking and trends with
best practice so that you can make the most informed decisions about your
marketing strategy, with access to over 6,000 award-winning case
studies, in-depth trend analysis, and research reports in one place.
Warc is relied upon as an independent and authoritative source by
marketing professionals worldwide and is the strategic knowledge partner of the
World Federation of Advertisers. No other service provides as many detailed
solutions to real marketing challenges.
Established in 1985, Warc combines its own content with that of
respected industry partners worldwide to ensure their service is comprehensive
and relevant to today’s marketer.
Alongside the Warc service they also have two other areas of
activity:
- Magazines and Journals: Warc publish five highly respected magazines and journals: Admap, Market Leader,International Journal of Advertising, Journal of Advertising Research and International Journal of Market Research.
- Events: Warc also organise practical conferences on key industry issues such as measuring advertising performance.
Alexa is the Web Information
Company. Since their founding in 1996 Alexa have been committed to providing
free website analyics for all websites. Today, millions of people from across
the globe visit Alexa.com each month to access web analytics and other services.
Alexa is perhaps best known for the Alexa Rank – their website
ranking system which tracks over 30 million websites worldwide. The Alexa Rank
and other metrics allow site owners to benchmark their sites and give
consumers, marketers and advertisers metrics to evaluate websites for media
buying, partnerships, and other business opportunities.
Alexa's traffic estimates are based on a diverse sample of
millions of worldwide internet users using
thousands of different types of toolbars and add-ons for Google Chrome,
Firefox, and Internet Explorer.
Alexa helps small and medium
sized businesses succeed on the web. The website’s useful tools help web site
owners benchmark their site's performance against their competitors, generate
more traffic, and optimize their websites. As of 2013, Alexa
provides traffic data, global rankings and other information on 30 million
websites, and its website is visited by over 10 million
people monthly.
On March 31,
2009, the Alexa website underwent a major redesign, offering new web traffic
metrics, including average page views per each individual user, bounce rate,
and user time on site. In the following weeks, Alexa added further
features, including visitor demographics, click stream and search traffic
statistics. These new features were introduced in order to compete with
other web analytics services, such as Compete.com and Quantcast.
The IPA is the
professional body for advertising, media and marketing communications agencies
in the United Kingdom. Their role is two-fold: to provide essential core support services to all
300 agency members who are key players in the UK’s £16.7bn advertising, media
and marketing communications industry; and to act as the industry spokesman.
Core services cover
a number of advisory services: from commercials production to all aspects
of agency management. Members also have free access to their legal team; free access to a wealth of
online information through the insight
team; and access to industry media research contracts, including their own TouchPoints. The IPA also offer bespoke agency training and qualifications.
The IPA also runs
three award schemes. The most well known is the IPA Effectiveness Awards which demonstrates how agencies, and their clients, have measured
marketing payback. This scheme is widely recognised as the most rigorous
effectiveness awards scheme in the world. They also run schemes to showcase
creativity in healthcare (Best of
Health Awards) and to highlight online media owner servicing levels (MOAs).
In promoting the value of agencies, their aim is to
influence the wider business, social and regulatory worlds so that members can
thrive and prosper. This means protecting their interests and promoting the
advertising sector as a force for good in society, and as a driver of growth in
the broader context of the economy.
Day to day, each
department of the IPA manages a key aspect of the business: from research to
creative, production to media. Each works with the support of one, or more, of their
35 working practitioner groups who, between them, help to develop the IPA’s thinking and policies for
all aspects of the business.
IPA work can cover: agency-specific lobbying positions, a variety of
different types of negotiations (eg Union or Government or Advertiser or Supplier),
guidance notes and industry-specific publications, award schemes and events,
and overseas missions to mature, developing or emerging markets. The IPA also has an elected body, the IPA Council, which is chaired by the IPA President and which is responsible for
the IPA’s overall strategy and direction.
Membership of the CIPR is on an individual basis. The CIPR
offer membership to PR practitioners at all levels in their careers and in all
sectors, from those working in–house to consultancies, independent and
freelance practitioners, both nationally and internationally.
There are various grades of
membership (Fellow, Member, Associate, Affiliate, Global Affiliate, and Student) spanning different levels of
experience and qualifications in PR. Membership assessment is rigorous and is
based on multi-disciplinary experience and qualifications.
Membership figures have more
than doubled in the last 10 years. Approximately 55% of their members are
female – this has grown from 20% in 1987. 45% of members work in PR consultancy
and 55% work in-house. Two thirds of CIPR members are based outside London.
The
DMA has been leading the way in direct marketing and helping the industry do
better business since 1992. At the heart of what they do are their members.
There are more than 1,000 of them across the UK, including agencies, list
brokers and mailing houses, as well as blue-chip corporations such as BT,
Sainsbury's and Lloyds TSB
Policy and practice are driven by their 12 Councils, which specialise in areas such as training and development, lobbying and business services. They are supported by the 45-strong Central London administration plus teams in Edinburgh, Bristol and Manchester. The DMA are also a member of the International Federation of Direct Marketing Associations (FDMA) and the Federation of European Direct and Interactive Marketing (FEDMA).
Policy and practice are driven by their 12 Councils, which specialise in areas such as training and development, lobbying and business services. They are supported by the 45-strong Central London administration plus teams in Edinburgh, Bristol and Manchester. The DMA are also a member of the International Federation of Direct Marketing Associations (FDMA) and the Federation of European Direct and Interactive Marketing (FEDMA).
Founded
in 1969, the PRCA is the professional body that represents UK PR consultancies,
in-house communications teams, PR freelancers and individuals. The PRCA
promotes all aspects of public relations and internal communications work,
helping teams and individuals maximise the value they deliver to clients and
organisations.
The
Association exists to raise standards in PR and communications, providing
members with industry data, facilitating the sharing of communications best
practice and creating networking opportunities.
All
PRCA members are bound by a professional charter and codes of conduct, and
benefit from exceptional training. The Association also works for the greater
benefit of the industry, sharing best practice and lobbying on the industry's
behalf e.g. fighting the NLA's digital licence.
The
PRCA represents many of the major consultancies in the UK, and currently has
over 317 agency members from around the world including the majority of the top
100 UK consultancies. The PRCA also represents over 87 in-house
teams, including many of Europe's leading corporations and UK public sector
organisations, as well as individual and freelance PR and communications
practitioners.
The International
Public Relations Association (IPRA) was formally established in London on May 1
1955, after several meetings and talks, with the adoption of a Constitution and
the appointment of the first IPRA Council.
IPRA since then
continues working to foster the ethical practice of public relations across the
world, being instrumental in the creation of the Code of Athens - the basis of
the codes for almost all PR Associations worldwide.
Today, IPRA is a very
active community of Public Relations practitioners from all over the world with
constant activities conducted in partnership with different academic
institutions including several conferences, workshops, world congresses, as
well as the recognized Annual IPRA Golden World Awards for Excellence in Public
Relations, a truly representative awards programme of its kind in the world.
IPRA currently has
700 members from 80 countries around the world.
IPRA will be the world’s most relevant, resourceful and
influential professional association for senior international public relations
executives.
IPRA will provide both intellectual leadership in the
practice of international public relations and make available to its members
the services that will help them meet their professional responsibilities and
to succeed in their careers, thus enabling the Association to increase
membership, grow financially and create a virtuous circle of success.
Please see my previous post on Gorkana by clicking here.
Issuu is the world's fastest growing digital
publishing platform. Millions of avid readers come to Issuu everyday to
read free publications, created by enthusiastic publishers from all over the
globe. Issuu’s publishers include the biggest names in fashion, lifestyle, art,
sports and global affairs. And many more publications are created by people
just like you. Created by a bunch of geeks with a mad love for the
publishing industry, Issuu has grown to become one of biggest publishing
networks on the planet. There are currently 11 million publications
available on Issuu right now with 25,000 new publications being added every
day.
To view my personal Issuu account and read some of
my portfolio works, please click here.
To view Black Sheep Marketing's Issuu account (see my "University Portfolio & Achivements" page above for more details/screen shots of past works; Issue 1 & 2 of "Mode" Magazine), please click here.
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