I first came across Gorkana
whilst on a work experience placement with Rain Communications/John Lewis.
Personally, previous to working with the agency, I had never heard of Gorkana
and often relied on other sources such as Mintel. Using Gorkana really allowed
me to expand my knowledge of the business and media industry regarding key
contacts and ports of call. It includes everything from the fashion editor of
Heat magazine to advertisement costs in the Daily Mail by page and/or image
size. For example, this is extremely helpful for marketing, advertising and PR
agencies or in-house brand members who want to expand their coverage within the
UK print media.
According to LinkedIn;
“Gorkana Group goes further
to help you understand, influence and engage your media, your customers and
your board. Our service is about genuine insight, qualified intelligence and
the very best customer support ensuring you receive quality and value for your
spend.
Easily accessible through one
integrated portal and through our unique smartphone and tablet app, Gorkana
provides the UK’s most recommended Media Database, Multi-channel Media
Monitoring and PR Analysis services.
Whether building and managing
your brand reputation or driving bottom line growth through earned media, Gorkana supply the tools and expertise you need to ensure all your PR
activities are a success. Our market leading services
are supported by our unique community - from journalist network and media alerts to weekly breakfast briefings for the PR industry.”
Since fully launching in 2010, Gorkana Group gives you all
the media intelligence and insight you need to manage your reputation and
deliver PR strategies that hit the mark, every time. Gorkana bring together the
UK's most recommended Media
Database, Multi-channel Media Monitoring and PR Measurement
services for PRs and
marketers representing all kinds of organisations. Thousands of brands use our
services to help them plan campaigns more accurately, develop closer
relationships with journalists, keep track of mainstream and social media
coverage, manage brand reputations and demonstrate the impact of their
communication strategies.
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