Public Relations Practice & Skillset (Week 7)
Today, we received the brief for Coursework 001 as part of the Public Relations Practice & Skillset Module. This can be found by clicking here. Keep a look out for my final copy of the assignment/briefing (and grade) in my "University Portfolio & Achievements" page above.
This afternoon was also a key date for my PR class and took a slightly different route to our regular lecture format as myself and my PR classmates were fortunate enough to meet Ceri-Jane Hackling, Managing Director and Founder of public relations agency, Cerub PR. Firstly, let me tell you a bit about her agency and what they do.
Cerub PR was established in 2003 by Managing
Director Ceri-Jane Hackling to provide effective, no fuss PR to forward thinking,
ambitious businesses. After graduating university and
working across many well-known larger London PR agencies for numerous years;
Ceri-Jane realised that many clients weren’t getting the personal service and
attention they deserved and that agencies were more concerned with the bottom
line than supporting and understanding their clients’ business. Boutique
agency Cerub PR was then set up to do things differently and don’t believe in
the usual ‘fluff and guff’ you hear from PR agencies. Instead, Cerub PR believe
in a straightforward, straight talking approach where all efforts are geared
towards achieving the coverage you need to build your brand and grow your own business.
Ceri-Jane was a breath of fresh air on a
Wednesday morning at university as (personally), she was the first person I had
spoken to (other than my lecturer and PR professional, Dr. Bill Nichols of
course), about working within a PR environment and what the job role entails.
She was extremely interesting to talk to and I certainly learnt a lot from her.
Firstly, she spoke to us about how she set up her agency and why (this is
outlined below) and how Cerub PR works with their clients. Next, she was very
kind enough to give us tips and tricks on how to get involved within the
industry and general PR facts and recommendations. These are outlined on Cerub
PR’s official website which can be found by clicking the links below;
Successful PR requires that the client and the agency meet
mutual expectations - to this end, the Cerub Charter explains your role in the
PR process.
There are a number of myths
around PR, and how it works, so here are a few that Cerub PR would like to
dispel.
Many
people think that PR is about press releases, text and words, and yes, to some
extent it is; however, the importance of images cannot be underestimated. When
readers pick up a newspaper or magazine and have a flick through, stories with
accompanying images are much more likely to catch audience’s attention. As a
result, the use of good images and effective photography when working to achieve press
coverage. As PR professionals, one of the biggest problems we face is
clients who don't understand the importance of images, so here are some
guidelines on images and how and why to use them.
About Cerub PR:
Buckinghamshire based agency, Cerub PR works with numerous companies from
across the UK and beyond to get them the best publicity possible
to drive their businesses. A vibrant, no-nonsense
public relations agency, Cerub PR, is focused on building effective
long-lasting relationships with ambitious, forward thinking
companies and helping them achieve, and therefore benefit
from, great publicity whilst still meeting their key business goals, aims
and objectives. Over the years Ceri-Jane
Hackling and her PR team have built up great contacts across the media spectrum
over the past 10 years and are tenacious in their approach. The effectiveness
of their work and results as well as the satisfaction of their clients are what
drive the agency as a business. Cerub PR’s multi-sector
media experience and passion for every campaign ensures they are able to
develop the right stories to put in front of the right people, at the right time.
Ceri-Jane’s team of friendly, down to earth
and talented PR professionals love what they do and are proud of the results
they achieve for their clients. Extensive experience across a variety of
sectors means that we are able to see the wider picture and bring a fresh
approach to each client and each project.
Cerub PR offers a
range of services to ensure the best outcome for their clients like many other
agencies in the market today, the difference is, the Cerub team are utterly
committed to understanding their clients inside out and are highly dedicated to
providing them with the best service possible. The agency helps design PR
strategies tailored to your business needs with their services offered
including; Press
Releases, Media Relations, Event Organisation & Management, Copywriting, Media
Monitoring, Running Daily Press Office, Social
Networking, Proactive Responses to Current Affairs, Working
with Case Studies and Award & Sponsorship Opportunities
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