Digital Marketing Direction: An Introduction

By Erica Wenham, Tuesday 02 October 2012.

Digital Technologies for Marketing (Week 2)

According to Inwise (2013),

"Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. This could be a classy birthday greeting sent to the customer's smartphone, a personally relevant coupon sent by SMS to the customer or a weekly newsletter than includes updates and specials. Customers and affiliates are interested in receiving these good news messages from you, and we're here to help you deliver the messages to them and advance your business simply and effectively - no prior knowledge required."

The Advantages of Digital Marketing

"The advantages of digital marketing are astronomical. First of all, this is a type of direct marketing, with all of the advantages that come with it: personal attention to the customer, motivation to action and more. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease, for example, by addressing the recipient by his first name or referring to activities performed by the customer in the past. In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result. In addition, anyone can launch successful campaigns with digital marketing without any prior knowledge and without hiring special professionals. With so many significant advantages, digital marketing is a valuable addition to your business and helps you achieve more for less".

Digital Marketing vs. Traditional Marketing Strategies

Until just a few years ago, the methods of advancing a brand were pretty limited. However, since the communication and internet revolution, the ways you can reach your customer have multiplied. Cellular coupons, a well-developed email campaign or a customer survey on Facebook reach your customers in various situations and give a new light to your business, thus complementing one another to strengthen your business.

Source (no copyright infringements intended):
http://www.inwise.com/about/what's-digital-marketing.aspx

The Learning Outcomes of my Digital Technologies for Marketing module for the academic year are as follows;

1. Demonstrate a strategic understanding of the role of digital and web technologies in the implementation of contemporary marketing
2. Show an appreciation of the real world by understanding and researching the latest trends, case studies and best practice in digital marketing
3. Communicate an appreciation of the role of creativity and design and the technologies used in digital marketing communication and website development
4. Create realistic financial budgets and reports for the implementation of website and digital marketing campaigns