By Erica Wenham,
Tuesday 29 January 2013.
Digital Technologies
For Marketing (Week 16)
Assessment
Criteria: Key Tasks for Traffic Building Review
Ensure the magazine has a meaningful title and front cover
and that the content consistently delivers to this title. Ensure the context of
your chosen market or technology is explained.
Make sure you have chosen the major traffic building
technologies in your chosen sector and/or explain the rationale for selecting
the brands you have for review.
Cover all the components as outlined in the traffic building
lectures and illustrate their function using call outs and graphics pointing to
the specific and relevant parts of the sites. Integrate where possible your
research outcomes with reviews of each marketing component.
Take the time to ensure the reader understands the brands and
marketing techniques chosen and the business and market context for the
companies behind the sites. Provide market and web traffic data where available.
Support your work with primary and secondary research. For
example undertake usability studies or focus groups on marketing techniques
chosen, carry out online surveys to establish quantitative views, use Linkedin
to source industry opinion, speak to people in the sector. Acquire data on as
many aspects of traffic building components as possible.
Be as creative as possible in your magazine design. Review
designs of other magazines to appreciate the use of colours, white space,
typography, images, links, data presentation styles. However allow one page of
copy for one page of graphics so as to ensure flow of text and argument. Use
bullet points and headers to ensure message is clear.
Your conclusion should summarise your research and the team’s
opinions of how the techniques chosen work well and could be improved.
Visualise where the sector is going and what marketeers must do in the future
to compete successfully. E.g. the role of mobile and social media in digital
marketing.
Write and design the magazine in such a way that a business
professional would find it a compelling read. Pay attention to your copy style
and design elements. Use a contents page and make the front cover compelling.
Include web links to other sites and resources. Include a bibliography. Include
financial data where available on web build costs and methods or working, eg
in-house or through agency.
EDITORS NOTE: FINAL CW2 – http://issuu.com/blacksheepdigitalmarketing/docs/modemagazineissue2
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