A Student's View: Tumblr

By Erica Wenham, Friday 30 November 2012.



Tumblr is an online social media platform for people, brands and businesses that want to excel online. It’s unique in comparison to other networks already in the digital marketing industry, where rapid viral sharing can take place. The social platform currently has more than 102 million users so there’s no doubting that it offers many benefits to many brands. Just a few of the benefits Tumblr offers are;

1.       Tumblr is a great source for effective Search Engine Optimization
-       Because Tumblr is indexed and contains millions of social sharing, it has the power to attract a ton of traffic to an organisation’s website, thus increasing traffic and successful performance.

2.       Tumblr can allow users to implement Micro-Blogging
-       Users can share posts with one another quickly and easily with other social communities within the network.

3.       Tumblr allows individuals, businesses and other users to post mixed media as they are
-       If you use Tumblr, you can post images, videos, links and more, directly to the platform – without having to add in any content.

4.       Tumblr can be used to source great content
-       Tumblr can be used as a research tool, where you can find great content in a matter of minutes. Just browse through the blogs on offer, in your select category.

5.       Tumblr can allow content curation
-       Using Tumblr allows you to curate content, or collect it, by ‘reblogging’ or reposting blogs on your page that you’ve enjoyed. This is great for traffic and SEO.

6.       Tumblr’s progress can be tracked using analytics
-       You can connect your Tumblr account to Google Analytics and actually track your progress. This will help you improve your blog, your SEO and your brand visibility.

7.       Tumblr can build interactive communities
-       Tumblr was built to encourage interaction, like a real social networking site. You’ll find that getting people to respond to you is a lot easier here.

8.       Tumblr can help to improve your business network
-       You’re guaranteed to find some of your niches biggest bloggers using Tumblr. They’re super simple to become friends with, and that means better business networks.


AND it’s free! Specific brands can be researched into and what “buzz words” were used by the network’s users in relation to the brand.

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