LinkedIn is the largest professional networking site. While LinkedIn does offer its paying premium members a suite of extras, any member of the public can create a free account with access to the new LinkedIn Jobs page enhancements, enabling you to search by post code, industry, job functions and experience.
Among the many social
networks on the internet today, LinkedIn stands out for various reasons. It
uses the principle behind social networking but adapts it to suit business and
professional purposes.
Another advantage to LinkedIn
is that businesses are more likely to connect with people and businesses that
help the brands move forward – be it additional staff,
suppliers, retailers , customers and other stakeholders. The site’s
recommendation feature and referrals from other contacts will help you find
what you are looking for much faster and easier. Also, ASOS, New Look and
Topshop are able to better connect to people who are also in the same industry
or are doing similar things, allowing a better assessment of what else can be
done to gain competitive edge.
How to Attract More
Followers to a LinkedIn Company Page (“Seven
Sizzling Tips”)
1.
Add daily message
updates and create a “rich content” company page;
2.
Highlight its
presence in company blog/other social media sites;
3.
Invite personal
contacts, such as subscribers to follow company page (this can also be done
through an email marketing campaign);
4.
Regularly post
effective past-press releases and other external content;
5.
Add images to the
top of your pages to make the site more ‘eye-catching’ & interesting to new
visitors;
6.
Add content to
the product/services page – 90% of companies ignore this opportunity to
showcase their business;
7.
Invite customers
to write reviews of the company websites and their products/services (some sort
of incentive can be offered if possible to encourage past consumers from the
target market to do this)
3 Ways The LinkedIn Jobs
Pages Have Become Powerful Tools
1.
“Jobs you may
be interested in”
This will
display to the user openings that the professional site believes is a ‘good
fit’ based on relevant information on their LinkedIn profile. For example, if
your profile indicates that you are in digital marketing and use skills such as
social media, the “suggested jobs” would be displayed for the user’s disposal.
2.
“Discover jobs
in your network”
LinkedIn’s
“discover jobs in your network” feature has made the search much easier,
allowing the user to identify jobs that are in ‘closer reach’ that have
possible links through current connections and other members of LinkedIn in the
users network.
3.
“Improved Page
Design”
While LinkedIn
has always let their users search for jobs by keywords, the new jobs page
provides a single platform, ‘streamlining’ the process by allowing the user to
do searches, review suggested jobs and keep a list of saved searches. This
enables the job-hunting process more efficient and effective.
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